Privacy Policy

Effective date: August 2026

Hello Blossom Co. respects your privacy. This policy explains the personal information we may collect, why we collect it, how it may be used or disclosed, and how you can contact us about your information.

Who is responsible for your information

Hello Blossom Co. Pty Ltd (ABN 41 678 406 141) is responsible for the personal information handled through our website and business operations.

Information we may collect

Your name, email address, phone number, billing address and delivery address.
Recipient names, addresses, phone numbers and gift-message information supplied by a purchaser.
Order history, product preferences, subscription details and customer-service correspondence.
Payment and transaction information. Full card details are generally processed by payment providers rather than stored by Hello Blossom Co.
Website usage information, cookies, device information, IP address and analytics data.
Marketing preferences, competition entries, reviews or other content you voluntarily provide.

How we use personal information

To process, prepare, deliver and support orders.
To communicate about an order, delivery, collection, subscription or enquiry.
To prevent fraud, protect customers and manage safety concerns, including concerns associated with anonymous gifts.
To improve our website, products, service and customer experience.
To send marketing communications where permitted, with an option to unsubscribe.
To comply with accounting, legal, regulatory and record-keeping obligations.

Recipient information supplied by another person

A purchaser may provide personal information about a gift recipient so we can complete a delivery. We use that information for the purpose of preparing and delivering the gift, communicating where reasonably necessary, managing safety issues and meeting legal obligations.

Anonymous gifts & safety

A sender may ask not to identify themselves to the recipient. However, if a recipient contacts us expressing concern for their safety or wellbeing, Hello Blossom Co. may disclose the sender's identity where we reasonably believe disclosure is appropriate, or where disclosure is required or authorised by law.

Service providers & platforms

We may use third-party providers to operate the business, including Shopify and associated apps, payment processors, email and SMS platforms, delivery services, analytics tools, review platforms, cloud services and professional advisers. We disclose only the information reasonably required for those services.

Cookies & analytics

Our website may use cookies and similar technologies to keep the site functioning, remember preferences, understand site performance and measure advertising. Browser settings can be used to manage cookies, although some website functions may be affected.

Marketing

Where you have subscribed or where otherwise permitted by law, we may send promotional email or SMS communications. You can unsubscribe using the link or instructions in the message or by contacting us.

Storage, security & overseas processing

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access. Some technology providers may store or process information outside Australia. Their handling of information is governed by their own privacy and security arrangements and applicable law.

Access, correction & deletion requests

You may ask us to access or correct personal information we hold about you. You may also request deletion where appropriate, although we may need to retain certain information for legal, accounting, fraud-prevention or operational reasons.

Privacy Act

Hello Blossom Co. will comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles to the extent they apply to the business. Some small businesses may be exempt from parts of the Privacy Act, but we aim to handle customer information responsibly regardless.